McDonald’s UAE has unveiled its 2024 Eid Al Etihad campaign, highlighting through its own journey how the UAE truly is a land of opportunity and showcasing through the lives of seven employees how ...

Dubai Lynx brought a group of 11 agency creatives together to discuss its bold new vision and share recommendations for ...

If you’ve been online recently, you may have spotted an unusual sight: a human contortionist squeezing herself into a Careem box mounted on a motorbike. This viral moment marked the launch of Careem’s ...

Ford Middle East has revealed the strategy and rollout of its ‘Beyond the Blue Oval’ marketing communications campaign, which included the execution of a social media campaign complementing ...

CEO of DXTA Technology, Ayman Haydar on the vital role of gamification in creating experiences that resonate beyond the screen. Gaming isn’t just play, it’s where consumers live, connect, and create.

Dr Yasser Zamzam, Director of Marcomms, Abu Dhabi Arabic Language Centre (ALC) under the Department of Culture and Tourism – Abu Dhabi (Abu Dhabi DCT), and Zeena Kurd, General Manager, Boopin – UAE, ...

Power League Gaming, Sadia and Impact BBDO have collaborated to present Sadia's Broasted air-fryer ready chicken as an ideal snack for gamers through a campaign that also features a Sadia Snacking Cup ...

Al-Futtaim Toyota has launched a campaign called ‘It’s the Land Cruiser in You’ in partnership with Memac Ogilvy. The campaign taps into the desire of drivers who want the off-road experience but are ...

Yango Ads champions a comprehensive approach to brand promotion that enhances market presence while fostering meaningful connections with users, writes Yango Ads’ Evgenii Pavlov. Share on Facebook ...

Pampers has launched its Preemie campaign dedicated to raising awareness and providing financial support for premature babies and their families in the UAE. Committed to the well-being of all babies, ...