"I’m not just an assistant, I’m your new best friend in the digital world," Alexa+ said during an onstage demo on Wednesday.

She's "smarter than she's ever been" and is rolling out next month, Amazon announced today. The best part? Alexa Plus is free ...

Amazon's voice assistant Alexa is getting even better at her job thanks to advances in generative AI -- meet Alexa+.

Amazon on Wednesday unveiled a generative-AI infused Alexa that it says will allow the popular voice assistant to have more personality, check a user's tone and even plan romantic dates.

Alexa+, Amazon's revamped version of Alexa was unveiled Wednesday, bringing the popular voice assistant into the artificial intelligence era.

It's called Alexa+, and the idea behind it is that generative AI can take the voice assistant to the next level.