Amazon is aiming to catch up in generative artificial intelligence and to reboot its virtual assistant, which has been leapfrogged by powerful chatbots.

Amazon's new and improved version of Alexa is called Alexa+. The next-generation upgrade is more conversational, can execute complex tasks, and is more personalized.

Amazon announced the revamped Alexa+ voice assistant, with “more personalized and conversational” generative-artificial-intelligence features, at a live event Wednesday. It starts rolling out to Echo devices with display next month,

Aamazon Alexa’s long-awaited AI overhaul is here, and it’s the biggest upgrade in the history of voice assistants.

At a swank event for journalists and Amazon employees, the company on Wednesday unveiled its revamped voice assistant, Alexa+. The widely used technology has been bolstered with generative AI, the company has said, to make interacting with it feel more natural than simply repeating orders.

The effort carries significant weight at Amazon, which has plowed billions of dollars into Alexa since its launch in 2014.

Amazon on Wednesday unveiled a generative-AI infused Alexa that it says will allow the popular voice assistant to have more personality, check a user’s tone and even plan romantic dates

Amazon unveiled on Wednesday (February 26) the first major overhaul of its Alexa voice assistant since it was introduced more than a decade ago, embedding it with generative artificial intelligence. Julian Satterthwaite reports.

For example, using the Alexa app on your smartphone you’ll be able to take photos and have it analyze images. You’ll