Ohio State merges its top NIL collectives into Buckeye Sports Group, delivering structured support and long-term growth ...

The first thing you need to understand about the House settlement, despite bold proclamations that it will spawn an exciting, ...

In today's Hot Seat, Kelli Masters discusses the 'Wild West'-like environment in college sports following new athlete compensation laws and NCAA policy shifts.

Some contend collective bargaining could create the structure college athletics needs, but there’s a lot of devils in those ...

Ahead of the College World Series, LSU's star outfielder/pitcher took his shot at pitching his dream brand partnership live ...

Sydney Moore and Sabrina Ootsburg were surrounded by hundreds of college athletes at a convention in Charlotte when news ...

In a new system demanding that schools pay their athletes, UCF is suddenly flush with $45 million in new Big 12 cash ...

Before playing a college game, BYU’s AJ Dybantsa has already earned $4.1 million in NIL deals with Nike, Red Bull, and more.

"Reese never got a phone call," Nelson, coach of Texas-based Hotshots Fastpitch, told the Austin American-Statesman on Friday ...

Would it be wise for the Pac-12 to only have eight football-playing schools, so that each team will have a better shot at ...

Greg Sankey assessed the future of non-revenue and Olympic sports following approval of the House v. NCAA settlement.

Gazette series: Jay Bilas, Ashley Berggren, Grant House (of House v. NCAA fame), Paul Finebaum, Kam Cox, Jeffrey Kessler, Stu ...