The 96th Macy’s Thanksgiving Day Parade drew 27.7 million viewers on Thursday when counting both linear viewing on NBC and streaming on sister platform Peacock. Last year, across all platforms ...

NBCUniversal and Macy’s said they struck a new pact that will keep the retailer’s popular Thanksgiving Day Parade on the ...

NBC Inks 10-Year Deal for Macy’s Thanksgiving Day Parade Rights. The long-term deal also includes the 4th of July fireworks concert special, and a new event to be announced at a later date.

The Macy's 4 th of July Fireworks also did well, raking in a three-year high of 7.6M viewers across all platforms. "Macy's is excited to grow our partnership with NBCUniversal as the appetite for ...

NBC grabbed more than 25 million viewers on Thursday with its telecast of the 95th Macy’s Thanksgiving Day Parade.. The three-hour special that aired 9 a.m.-noon in all time zones and the 2 p.m ...

UPDATE: The parade re-airs on NBC and Peacock at 2 p.m. ET. The Macy's Thanksgiving Day Parade annual tradition of bringing high-flying balloons, colorful floats, and dazzling performances to New ...

Macy’s Thanksgiving Day Parade hit a record 28.5 million viewers across all NBC platforms on Thursday, the network announced on Friday. The NBC live viewing, which ran from 8:30 a.m to 12 p.m ...

NBC and Macy's have agreed to a 10-year rights deal that also includes a new ... The Macy’s Thanksgiving Day Parade drew its biggest audience on record with 31.7M people tuning in across NBC and ...

The Macy’s Thanksgiving Day Parade drew its largest cross-platform audience on record Thursday.. NBC says 31.3 million viewers watched the parade on NBC and Peacock, based on preliminary Nielsen ...

NBC’s coverage of the Macy’s Thanksgiving Day Parade drew a total of 25.4 million total viewers and a 6.4 rating in the adults 18-49 demographic on Thursday across the live broadcast and ...

The 98th edition of the Macy's Thanksgiving Day Parade is set for Thursday. NBC will once again be the official broadcast home of the parade and best place to watch from the comfort of your couch.