Recently, the EU imposed big fines on Apple and Meta, two of the leading US big tech companies. Apple was the hardest hit with a €500 million fine. Meta, on the other hand, got a €200 million one. The sanctions come in response to certain business practices at both firms.

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access information on a device and to provide personalised ads and content, ad and content measurement, audience insights and product development. List of Partners (vendors)