A shockwave of backlash engulfed e.l.f. Cosmetics on casting Matt Rife, who is known for a controversial domestic-violence ...

E.l.f. Cosmetics faces backlash for an ad campaign featuring Matt Rife, previously criticized for insensitive jokes.

Matt Rife rose to fame on TikTok and Netflix, faced criticism for taboo jokes and made headlines for a recent E.l.f.

There is a big gap between our intention and how this missed the mark for some people," said e.l.f. beauty’s global chief ...

From no-fee credit cards with premium travel perks to an ad campaign's backlash, here are the 10 biggest business stories you ...

C ompanies are really just making mistakes left and right with their marketing anymore. E.l.f Cosmetics, an affordable and ...

Beauty brand e.l.f. Cosmetics has come under fire for a controversial ad campaign featuring comedian Matt Rife. Rife's ...

In response to the backlash, Rife shared an Instagram story with a link that he said was his “official apology,” NBC News ...

The make-up brand has ended its ‘e.l.f.ino & Schmarnes’  legal-themed campaign which features comedian Matt Rife after being ...

Days after E.l.f. Cosmetics sparked controversy with their latest campaign starring Matt Rife, the beauty company issued a ...

Cosmetics company e.l.f. issued an apology and appeared to end its ad campaign with Matt Rife after online outrage over comedian's past humor about domestic violence.

In a new ad campaign for E.l.f. Beauty, Matt Rife stars alongside drag performer Heidi N. Closet as fictional personal injury ...