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E.l.f. Cosmetics Ad Featuring Comedian Matt Rife Sparks Backlash Over Past Insensitive Jokes

E.l.f. Cosmetics faces backlash for an ad campaign featuring Matt Rife, previously criticized for insensitive jokes.
Us Weekly1d

Comedian Matt Rife’s Ups and Downs: E.l.f. Cosmetics Controversy and More

Matt Rife rose to fame on TikTok and Netflix, faced criticism for taboo jokes and made headlines for a recent E.l.f.
The Mirror US on MSN1d

Beauty brand e.l.f. Cosmetics issues statement amid Matt Rife controversy

E.l.f. Cosmetics issued a statement on Instagram following backlash for featuring controversial comedian Matt Rife in the ...

Makeup Brand Releases Statement On Matt Rife Ad Backlash, And Many Critics Aren't Happy

There is a big gap between our intention and how this missed the mark for some people," said e.l.f. beauty’s global chief ...

Viral: e.l.f. cosmetics' new ad campaign with comedian Matt Rife sparks online outrage, here's why

Beauty brand e.l.f. cosmetics faces backlash. Their new ad stars comedian Matt Rife and drag queen Heidi N Closet. Rife's ...

This week in business: Big perks, big layoffs, and a few PR face-plants

From no-fee credit cards with premium travel perks to an ad campaign's backlash, here are the 10 biggest business stories you ...
The Mary Sue on MSN2d

E.l.f Cosmetics thought Matt Rife was a perfect choice to represent them. It’s not going well

C ompanies are really just making mistakes left and right with their marketing anymore. E.l.f Cosmetics, an affordable and ...

e.l.f. Cosmetics, under fire for Matt Rife ad, says 'we missed the mark'

Move over, American Eagle: popular beauty company e.l.f. Cosmetics is the latest brand to come under fire for an ad campaign.

E.l.f. Cosmetics issues statement after Matt Rife ad ignites backlash

In response to the backlash, Rife shared an Instagram story with a link that he said was his “official apology,” NBC News ...
Cosmetics Business3d

e.l.f. Cosmetics apologises for ‘missing the mark’ with latest campaign after casting backlash

The make-up brand has ended its ‘e.l.f.ino & Schmarnes’  legal-themed campaign which features comedian Matt Rife after being ...

E.l.f. Cosmetics Issues Statement After Matt Rife Ad Ignites Backlash. What Happened?

A recent e.l.f. Cosmetics ad featuring Matt Rife and Heidi N Closet has sparked controversy online due to the comedian’s past ...

Make-up brand apologizes for ad featuring comedian who made controversial joke two years ago

Cosmetics company e.l.f. issued an apology and appeared to end its ad campaign with Matt Rife after online outrage over comedian's past humor about domestic violence.