Prime Day is taking place from July 8 to July 11, with deals on a wide range of items, including water blasters from the ever-popular brand Super Soakers. Many Super Soakers are currently on sale for over 40% off, making this week the best time to grab a new one, especially during the height of summer.

Prime Day features discounts on Amazon-exclusive products, trending items and the hottest brands on the site. Prime members can also take advantage of deals across more than 35 categories, including electronics, kitchen, beauty and apparel.

The figures apply across all online retailers for Amazon Prime Days. Tariffs and economic uncertainty are on the minds of shoppers as they prepare for Amazon's summer Prime Day sales. But at least one company is forecasting that sales for the online sales event will break records as budget-conscious shoppers look for deals.

Prime Day runs July 8 through July 11, two days longer than previous years. According to our research, these are the lowest prices of the year, beating or matching Black Friday. You can save up to 50% on these power stations.

To help you shop smarter, the Hearst Television Data Team has developed the Prime Day Deal Checker tool. This tool compares a product's price with its lowest price of the year and the last 30 days, then rates the deal as very good, good or not good.

Viture Pro XR/AR Glasses are on sale for Prime Day for $349, 30% off the list price of $499. They display the screen from any device with DisplayPort-over-USB, creating a virtual screen that looks like a 135-inch 120Hz Full HD display.

Amazon Prime Day officially got underway Tuesday, with the summer sales event slated to last through July 11. Competitors Target and Walmart are also holding multi-day sales events.

Amazon Prime Day is a sales event many look forward to — but what is it, when is it and how long does it last? We answer all of your burning questions about Prime Day 2025 here.