ANN DURBIN Breakfast cereal could use a lucky charm. U.S. sales of the colorfully packaged morning staple have been in a ...

Shares of WK Kellogg, the cereal maker behind Froot Loops and Frosted Flakes, skyrocketed as high as 50% after the Wall ...

Ferrero, the European confectionery giant behind Nutella and Ferrero Rocher, is set to acquire WK Kellogg Co ., the maker of ...

The Italian candy maker behind Ferrero Rocher and Nutella is nearing a roughly $3 billion deal to buy the breakfast-cereal ...

The Italian candy company Ferrero plans to buy the American cereal maker Kellogg for $3.1 billion, the companies announced ...

Kellogg’s announced today, May 15th, that our childhood favorite cereal, Froot Loops, is getting a facelift. Don’t worry — the OG Loops aren’t going anywhere. Instead, Kellogg’s is ...

Italian confectioner Ferrero, known for brands like Nutella and Kinder, is buying the century-old U.S. cereal company WK ...

I want cereal at night, no one’s around me, and I’m, like, watching a TV show," the reality star said on her podcast. "And I ...

If you’ve ever imagined a world in which sugary cereal and sugary donuts could be combined into one ultimate breakfast superfood, your vision has come true. It’s the secret! Carl’s Jr. and ...

My kids don’t normally get to eat Froot Loops, but here they are, shoving in handfuls as fast as they can when they’re supposed to be stringing them onto a necklace. Forget the sign that reads ...

While the cereal itself is similar to the rainbow-hued Froot Loops we know and love, there are some key differences. For example, Delish reports that Mermaid Froot Loops are purple, yellow and ...