The restaurant chain wants to revive sales with a new look and food offerings, but many are unhappy that nostalgia isn't on ...

Cracker Barrel is saying goodbye to its iconic logo and has introduced an "enhanced brand look and feel." Why some are not ...

“Cracker Barrel is nostalgia for many, especially customers in the South and Midwest who feel ownership and pride over the ...

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The saga over Cracker Barrel’s logo change rumbles on, with the MAGA movement now creating its own predictable answer to the ...

Cracker Barrel shed almost $100 million in market value after its stock plunged Thursday following the release of a new logo.

When people love a brand, they don’t always like change,’ a branding expert says, after the change sparks more than 558,000 ...

An ongoing attempt by Cracker Barrel Old Country Store to revamp its brand triggered a backlash and unleashed a selloff that ...

Cracker Barrel’s stock plummeted $94 million on Thursday after the country staple restaurant announced an unexpected rebrand ...

Customer backlash drove Cracker Barrel's worst five-day stock decline since February following a logo redesign and sweeping ...

Steak 'n Shake criticized Cracker Barrel's new logo change, accusing the restaurant chain of abandoning its heritage by ...