The restaurant chain wants to revive sales with a new look and food offerings, but many are unhappy that nostalgia isn't on ...

Cracker Barrel is saying goodbye to its iconic logo and has introduced an "enhanced brand look and feel." Why some are not ...

The saga over Cracker Barrel’s logo change rumbles on, with the MAGA movement now creating its own predictable answer to the ...

Cracker Barrel's rebrand of the restaurant itself and its logo is causing online backlash, but what was the meaning of the ...

Cracker Barrel was the only place I’d ever stop. No mob fights, a fun corny atmosphere, and delicious food when you’re hungry ...

The logo change accompanies the launch of Cracker Barrel's fall campaign, "All the More," which features a partnership with ...

“Cracker Barrel is nostalgia for many, especially customers in the South and Midwest who feel ownership and pride over the ...

Cracker Barrel shed almost $100 million in market value after its stock plunged Thursday following the release of a new logo.

Cracker Barrel’s stock plummeted $94 million on Thursday after the country staple restaurant announced an unexpected rebrand ...

When people love a brand, they don’t always like change,’ a branding expert says, after the change sparks more than 558,000 ...

Customer backlash drove Cracker Barrel's worst five-day stock decline since February following a logo redesign and sweeping ...

Cracker Barrel has been working on a wider rebrand for some time. Beyond a new logo, that’s included remodeling its ...