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Cracker Barrel unveils a new logo

CBS News on MSN · 2h

Cracker Barrel loses almost $100 million in value after new logo release

Cracker Barrel shed almost $100 million in market value Thursday after its stock plunged following the release of a new logo. The new design eliminates a longstanding drawing of an overall-clad man leaning against a barrel,

Chiefs Wire · 10m

How much did Cracker Barrel stock drop after logo, rebranding backlash?

After Cracker Barrel announced it would be updating its restaurant and logo, the chain saw an almost $10 drop in stock in one day.

The Columbus Dispatch · 25m

Cracker Barrel presents its new logo, but not all customers are happy. Here's the reveal

The restaurant chain wants to revive sales with a new look and food offerings, but many are unhappy that nostalgia isn't on the menu

10hon MSN

Cracker Barrel’s logo change sparks fury, online and on Wall Street

When people love a brand, they don’t always like change,’ a branding expert says, after the change sparks more than 558,000 ...

8h

Cracker Barrel gets a new logo. Is it 'brand suicide?' The impact on Kentucky stores is unknown

Cracker Barrel is saying goodbye to its iconic logo and has introduced an "enhanced brand look and feel." What customers are ...

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