Hardly a day goes by in CTV Ad Land without at least one mention of performance. Netflix entered the fray last week when it unveiled its conversion API, which is “designed to help advertisers prove ...

NEW YORK—Comcast Advertising and Adara have announced that they are working together to offer better measurement of the impact of travel and tourism ads on TV and streaming. The new solution connects ...

Versant Media Group reported its first earnings as a publicly traded company. The portfolio of networks was spun off from ...

Borow, who helped launch Universal Ads, will oversee the ad buying platform as it heads into its second year and next phase of growth. Comcast Advertising today announced it named James Borow as ...

Versant, the portfolio of pay TV networks previously owned by Comcast, will release its first earnings report since going ...

Comcast and Adara have a new bid to give travel marketers what TV has rarely offered: a credible line from ad exposure to bookings and revenue. Now it’s time to see if it can scale. Comcast and Adara, ...

While much attention is on the wildly entertaining World Baseball Classic, spring training is rolling along for the Mariners.

Will McIntosh, Versant's president of digital platforms and ventures, shares his outlook for Fandango, Rotten Tomatoes and other businesses in his portfolio.

The Memphis Grizzlies led for most of the game until a fourth quarter blitz from the Philadelphia 76ers.

FreeWheel, a Comcast company and technology platform for the video advertising industry, has released findings from its Voice of the Viewer study.  The ...

U.K. TV giant ITV on Thursday reported slightly lower earnings for its ITV Studios production unit, due to a previously ...

YouTube now gets more ad revenue and US TV viewership than its four largest traditional media competitors combined.