Hardly a day goes by in CTV Ad Land without at least one mention of performance. Netflix entered the fray last week when it unveiled its conversion API, which is “designed to help advertisers prove ...

CTV will bridge the gap between branding and performance. Fresh off the Convergent TV World event, our team discusses the ...

While much attention is on the wildly entertaining World Baseball Classic, spring training is rolling along for the Mariners.

Will McIntosh, Versant's president of digital platforms and ventures, shares his outlook for Fandango, Rotten Tomatoes and other businesses in his portfolio.

The Memphis Grizzlies led for most of the game until a fourth quarter blitz from the Philadelphia 76ers.

YouTube now gets more ad revenue and US TV viewership than its four largest traditional media competitors combined.

Comcast’s ad platform and ad tech company FreeWheel has announced the launch of its new AI agent infrastructure, powered by FreeWheel’s Model Context Protocol (MCP) server and a suite of intelligence ...

MoffettNathanson valued YouTube at $500 billion to $560 billion.

The streaming giant just made history at Hollywood's expense.

The 98th Academy Awards, aka the Oscars, are set to air on Sunday, March 15, and this year, it's easier than ever to watch ...

Industry survey and study highlights a growing demand for standards, transparency and interoperability in media measurement ...

Anand Kini CFO & COO. Sure. So we're a leading media company. And the way we look at ourselves is we've got kind of big brands in 4 large dynamic markets. Personal finance and bus ...