WhatsApp announced Monday it will introduce its boldest advertising features yet, marking a significant shift for the ...

WhatsApp is rolling out new ad features including a subscription model that will allow channels to offer exclusive content ...

Users and regulators have kept a close watch on whether the social media giant would seek to monetise an app that was ...

New Delhi: WhatsApp on Monday announced that it will soon introduce advertisements and other paid features in a major shift ...

WhatsApp is introducing three new advertising features in a global rollout, marking a significant step towards monetisation ...

The major changes are focused on WhatsApp Channels and Status. For the first time, Channel owners will have the option to ...

The monetisation tools being introduced include optional paid subscriptions for Channels, promoted Channels in the Discovery ...

The Status tab is valuable screen real estate. Meta says more than 1.5 billion people use it every day. Advertising is still ...

WhatsApp, long considered a sanctuary from ads, is now showing promotions in its Updates tab. Meta’s announcement brings status ads, channel promotions and paid subscriptions to the app. Private chats ...

But people who have chosen to link their WhatsApp account to Facebook or Instagram will see more personalised ads. The new ad ...

WhatsApp this week introduced advertising to its messaging platform, but your encrypted conversation threads in the Meta-owned app are off limits ...

The ads will be shown to users only within WhatsApp’s “Updates” tab to separate them from people’s personal conversations.