Amazon Web Services's CMO says marketing isn't a support function but is instead tied to revenue targets and product strategy.

OpenAI’s UK-based international marketing team will serve as the blueprint for rolling out global marketing hubs.

Why Choosing the Right Marketing Recruiter Matters A founder friend of mine once hired a marketing lead who lit up the interview process with big ideas and indu ...

PayZen, the leading AI-driven patient affordability platform, today announced the appointment of Sanjeev Kapur as its new Chief Operating Officer (COO). In this role, Kapur will grow and scale ...

Tariffs roll back advertising projections; OpenAI launches new shopping, video, parental controls; Jimmy Fallon gets ‘On Brand.’ ...

Marks & Spencer’s turnaround journey is one that has been well-documented. It reshaped for growth, regained its place in the FTSE 100, and was named Marketing Week’s Brand of the Year in 2024. Much of ...

Duane Morris' new executive director, Phillip Ross, who is slated to take up the firm's COO role upon the 2027 retirement of COO Charles O'Donnell, joined Clark Hill in 2002 and spent the last 20-plus ...

Mastering functional skills is only half the journey to achieving leadership excellence. Evolve into a visionary leader with IIMA's Senior Management Programme.

The business has already doubled in size over the past three years and secured landmark agreements,' says appointee ...

The cloud killed traditional tech partnerships. A new model is arising from the ashes, based on collaborative specialization vs. generalization.

The widespread usage of AI answer engines is shifting B2B marketing strategies significantly, according to an INBOUND conference panel of CMOs from G2, Notion and Deloitte.