Amazon Web Services’ CMO says marketing isn’t a support function but is instead tied to revenue targets and product strategy.

Duane Morris' new executive director, Phillip Ross, who is slated to take up the firm's COO role upon the 2027 retirement of ...

Purses and bags occupy their own zip code within the store. From elegant clutches that smell faintly of vintage perfume to messenger bags that survived someone’s college years, each one is a portable ...

Five pharma CMOs discuss the skillsets that help them excel in their work, and how they expect the role to evolve.

The marketing mix consists of the product, price, place, and promotion. This is what marketers use to develop many of the core aspects of marketing. This is the key ingredient when you want to start ...

Your guide to LinkedIn's tools, strategies and best practices. Updated with information about the new AI ad tools for SMBs. The post Marketing on LinkedIn: What you need to know appeared first on ...