Leaders agree that successful campaigns are those that bridge the gap between the brief, creative strategy and production.

Zinc Media Group expands to Saudi Arabia with the launch of its content creation and production company The Edge in Riyadh.

In a look ahead at a week of Cambridge and Somerville events, there are Smoke This and Ignite fire and food fests, a daylong ...

Leading organizations are shifting toward holistic, adaptive AI that automates the entire customer journey. This integrated approach treats AI as a dynamic, evolving system rather than a static tool ...

Forrester research reinforces this: Its 2025 Customer Experience Index found that North American consumers’ perception of customer experience quality has declined for a fourth consecutive year, ...

ROI by using call center QA and psychometrics to tie training-driven behavior change to measurable business outcomes, like ...

Traditional leadership models are breaking under the pace of change; LEAD and CORE offer a framework for resilient, adaptive ...

FedEx CX leader explains how QDM, customer focus and digital-first design keep thousands of daily interactions on track.

As India consumer market is expected to become the world second largest by 2030, the wave of AI-powered consumer research ...

Pair programming with ChatGPT Codex for a week exposed hard-won lessons every developer should know before trying it.

Owners of premium SUV models face a major safety recall after a critical flaw was identified that could leave them stranded on the road.