Target’s colorful Up&Up rebrand aims for more shelf appeal
Target’s approach is all about quality. The goal for Up&Up is similar to that of other private labels: to make a bargain ...
Black-owned brand founders at Target react to the store’s nixing of DEI and calls for a boycott
Several Black founders and brand owners are speaking out amid calls for a boycott of major retailers rolling back DEI.
The Business Journals25d
How Target, Walmart are positioning their store brands like Up & Up, Better Goods
Target's Up & Up store brand is one of its largest. From the Minneapolis/St. Paul Business Journal. Target Corp. (NYSE: TGT) has been aggressively growing its in-house store brands over the past year.