Starbucks says it plans to add a cold foam protein drink, coconut water-based beverages and improved baked goods to its menu to help turn around the company’s lagging U.S. sales. In the ...

Niccol said Starbucks was founded on customer experience, and wants to return the brand to a position of excellence.

Starbucks looks to protein drinks, other new products to turn around U.S. sales In addition to protein drinks, Starbucks plans to introduce new baked goods and a new dark roast coffee next year.

Starbucks said Tuesday it’s confident that improved store operations and new products — including a cold foam protein drink — will soon help turn around the company’s lagging U.S. sales.

Starbucks looks to protein drinks and other new products to turn around lagging US sales next year New products include a cold foam protein drink and coconut water-based beverages.