Have you been noticing more ads while streaming Prime Video of late? If so, it’s not just you. An exclusive report from Ad Week shows that Prime Video has been increasing the number of ads it ...

If it feels like you spend a lot more time watching ads in Prime Video than you used to, that may not be a mistake. Amazon has increased the number of ads or "ad load" in Prime Video to four-to ...

In January 2024, though, Prime Video introduced ads on all of its films and TV shows, asking subscribers to pay an additional $2.99 per month fee for an ad-free experience.

Get ready for more ads. It's not your imagination — you're likely seeing more ads these days. “Prime Video ad load has gradually increased to four to six minutes per hour,” an Amazon ...

“ Prime Video ad load has gradually increased to four to six minutes per hour, ” wrote an Amazon representative in an email to Adweek. Earlier, Amazon Prime Video displayed two to three 30 ...

Amazon has increased the number of ads or “ad load” in Prime Video to four-to-six minutes of ads per hour, Adweek reports. Notably, Amazon never directly informed subscribers of the ad increase.

Between April and June 2025, the volume of ads on Prime Video in the US increased by just over 50 per cent, according to data released by Ampere Analysis. The streaming service is now showing 4 to 6 ...

Previously, Amazon Prime Video only showed around three and a half minutes of ads in an hour for its subscribers who opted to remain at the ad-supported tier, but now it can span up to six minutes ...

Amazon’s decision to insert ads was controversial in the first place, as the company pushed its Prime subscribers who previously enjoyed Prime Video without interruption into an ad-supported ...

Prime started airing commercials in January 2024, but by October it was already signaling to advertisers that it would “ramp up a little bit more” in 2025. This isn’t the same message the ...

Kelly Day, the vice president of Prime Video International, said last year that the streaming service launched with a lighter ad load to give viewers a “gentle entry into advertising.” ...