The curious minds at ColdFusion explore why Zuckerberg’s rebrand should not divert attention from bigger issues. This emphasizes the importance of understanding corporate strategy beyond flashy public ...

As a nationwide housing shortage keeps affordable options scarce, an old idea is getting a new look. Housing advocates and several cities and counties are championing what has recently started to be ...

The rebrand of the cable news channel will take place Nov. 15, with a marketing effort launching next week. By Alex Weprin Senior Editor MSNBC‘s days are numbered, but the era of MS NOW is about to ...

MSNBC will rebrand as MS NOW on November 15, completing its split from sister network NBC News and parent company Comcast. New spots will debut Monday featuring on-air personalities talking about the ...

The company behind the popular writing tool is now called Superhuman, combining three brands into a single AI productivity platform. Macy is a writer on the AI Team. She covers how AI is changing ...

AIKEN – With the help of local advertising agency Wier/Stewart, USC Aiken recently completed a $127,500 rebranding project that gave its logo, color palette and overall appearance a refresh — and one ...

PIQUA, Ohio (WDTN) – The Piqua City Commission meeting on Tuesday, Oct. 21, has led to a pause on the city’s rebranding effort. According to our partners at Miami Valley Today, Mayor Kris Lee began ...

Mr. Pibb is making a comeback. The Coca-Cola Company announced on Oct. 31 that it is reintroducing Mr. Pibb, 24 years after discontinuing the brand in favor of Pibb Xtra. The revived Mr. Pibb will ...

The newly revitalized, century-old Winn-Dixie chain is going through some big changes. Southeastern Grocers LLC (SEG), which owns Winn-Dixie and Harveys Supermarket chains in the South, will rename ...

He worked with John Lennon, Rick James, Pink Floyd and Steve Miller and brought reggae, American pop and jazz to China. By Mike Barnes Senior Editor Jeff Cheen, the longtime music executive who worked ...