Kohl's announced plans to shift its focus to private labels and proprietary brands in an effort to shore up brand identity.

Key Takeaways Kohl's is using proprietary brands to offer lower prices and streamlining the number of styles and products it stocks, company executives said.The department store is trying to appeal to ...

Kohl's CEO Michael Bender says the company is focused on its 'middle to low-income customer' and their need for value.

Kohl's exceeded quarterly earnings expectations and plans to maintain momentum through increased promotions and deals. The company is focusing on "impulse buys" with expanded queuing lines in stores.

Before Kohl’s Department Stores (NYSE: KSS) opened 37 new stores today – including 35 stores located in the Western states of California, Nevada, Texas and Utah – Kohl’s volunteers had already shown ...