By now you've probably heard about Jaguar's controversial rebrand, which has got everyone from design experts to Elon Musk ...

The managing director of Jaguar is defending the luxury car company after it faced online criticism for a controversial ...

"We wanted to move away from traditional automotive stereotypes," Rawdon Glover, Jaguar's managing director, said in response ...

Jaguar, industry publication Automotive News explains, hopes to transform itself to serve “a more exclusive and dramatically ...

Jaguar’s transformation started with the reveal of its new brand identity featuring an all-new logo – Jaguar calls it a ...

There was something telling in the latest example of ­idiotic and woke corporate virtue signaling that came courtesy of ...

Jaguar has scrapped its historic growling cat logo as the British car manufacturer gears up for the shift to electric ...

Jaguar's recent rebrand and bold transition into the EV category mark a pivotal chapter in the automaker's history. By ...

X users compared the Jaguar brand to the Bud Light controversy after the company released a modernist ad to debut its new ...

Jaguar debuted a new video for its relaunched all-electric branding — but it was missing something: cars. Even Elon Musk ...

Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...

For all companies, there comes a time when a rebrand is needed—either to attract new customers, to keep the old ones ...