Jaguar, industry publication Automotive News explains, hopes to transform itself to serve “a more exclusive and dramatically ...

Jaguar’s transformation started with the reveal of its new brand identity featuring an all-new logo – Jaguar calls it a ...

Jaguar has evolved from its days as a motorcycle sidecar company. Now a favorite of the royal family, it's latest rebrand has ...

Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...

There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...

Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...

British automaker Jaguar, under Tata Motors, is going all-electric with a fresh logo, branding, and three new EVs by 2026.

Jaguar’s ambitious rebranding strategy has led to significant spikes in consumer interest for its older models ahead of the ...

As Jaguar's relaunch continues to divide drivers, the director of the company's heritage trust has spoken about the rebrand.

The ad featured androgynous models in brightly colored ... Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and claimed ...

Not only has Jaguar Land Rover Automotive Plc earned the right to take a few risks, it won’t matter much if the relaunch ...