By now you've probably heard about Jaguar's controversial rebrand, which has got everyone from design experts to Elon Musk ...

Jaguar, industry publication Automotive News explains, hopes to transform itself to serve “a more exclusive and dramatically ...

Jaguar has evolved from its days as a motorcycle sidecar company. Now a favorite of the royal family, it's latest rebrand has ...

Jaguar’s transformation started with the reveal of its new brand identity featuring an all-new logo – Jaguar calls it a ...

There was something telling in the latest example of ­idiotic and woke corporate virtue signaling that came courtesy of ...

Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...

The managing director of Jaguar is defending the luxury car company after it faced online criticism for a controversial ...

For all companies, there comes a time when a rebrand is needed—either to attract new customers, to keep the old ones ...

The 4x4 car ended up with its nose in the undergrowth after reportedly mounting a curb in Plymouth. The driver was swiftly ...

The Jag launch has at least achieved one thing – it’s got people talking about automotive advertising again. Here we dip into ...

Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...

Jaguar's recent rebrand and bold transition into the EV category mark a pivotal chapter in the automaker's history. By ...