"We wanted to move away from traditional automotive stereotypes," Rawdon Glover, Jaguar's managing director, said in response ...

Jaguar’s transformation started with the reveal of its new brand identity featuring an all-new logo – Jaguar calls it a ...

There was something telling in the latest example of ­idiotic and woke corporate virtue signaling that came courtesy of ...

The 4x4 car ended up with its nose in the undergrowth after reportedly mounting a curb in Plymouth. The driver was swiftly ...

The managing director of Jaguar is defending the luxury car company after it faced online criticism for a controversial ...

Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...

For all companies, there comes a time when a rebrand is needed—either to attract new customers, to keep the old ones ...

By now you've probably heard about Jaguar's controversial rebrand, which has got everyone from design experts to Elon Musk ...

Jaguar debuted a new video for its relaunched all-electric branding — but it was missing something: cars. Even Elon Musk ...

Jaguar has evolved from its days as a motorcycle sidecar company. Now a favorite of the royal family, it's latest rebrand has ...

X users compared the Jaguar brand to the Bud Light controversy after the company released a modernist ad to debut its new ...

Jaguar's recent rebrand and bold transition into the EV category mark a pivotal chapter in the automaker's history. By ...