Jaguar has evolved from its days as a motorcycle sidecar company. Now a favorite of the royal family, it's latest rebrand has ...

There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...

"We wanted to move away from traditional automotive stereotypes," Rawdon Glover, Jaguar's managing director, said in response ...

Jaguar’s transformation started with the reveal of its new brand identity featuring an all-new logo – Jaguar calls it a ...

The 4x4 car ended up with its nose in the undergrowth after reportedly mounting a curb in Plymouth. The driver was swiftly ...

There was something telling in the latest example of ­idiotic and woke corporate virtue signaling that came courtesy of ...

The managing director of Jaguar is defending the luxury car company after it faced online criticism for a controversial ...

Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...

For all companies, there comes a time when a rebrand is needed—either to attract new customers, to keep the old ones ...

Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...

By now you've probably heard about Jaguar's controversial rebrand, which has got everyone from design experts to Elon Musk ...

Jaguar's recent rebrand and bold transition into the EV category mark a pivotal chapter in the automaker's history. By ...