Instagram is changing the game with new Reel metrics like retention rate and skip rate. These analytics go beyond ...

Unilever says it's working with "close to 300,000 influencers." Industry experts say its moves have galvanized the creator ...

Farah Khan’s walkthrough hints at a shift from infrastructure to experience.

Actor, novelist and playwright Kenny Boyle said it is an honour to showcase his country to the rest of the world.

It involved an influencer. Not just any influencer. A social media personality with more than 300,000 followers, a polished ...

Influencer marketing has become a significant part of the digital economy. Influencers allow brands to reach highly targeted audiences, and their endorsements are often perceived as more authentic ...

From a growth perspective, creative and new media offer the greatest scalability. Influencer-led marketing has been ...

These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...

Morris' insights helped frame The New York Times’ examination of AI-generated influencers, trust, and the future of digital ...

The brands that will win in 2026 are the ones that understand that influence is now built through trust and relatable ...

Beauty brands break down 2025, showing how they shifted from chasing scale to building relevance through smarter marketing, ...