Stop wasting ad spend on the wrong audiences. Use RFM analysis to identify your most valuable customers and optimize your PPC campaigns. Want to stop wasting ad dollars on the wrong customers? Learn ...
Want to improve your marketing costs and boost profitability? Try using a model built around recency, frequency and monetary (RFM) segmentation, says Bill Singleton, president of Algonquin, IL-based ...
You may or may not be using the basic segmentation strategy of RFM (recency, frequency, monetary)—that is, dividing your mailing list into a few buckets based on recency in ordering or visitation to ...
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