Whether you’ve pretty much finalized your 2024 marketing budget, or you’re still scrambling to nail it down, chances are it’s going to have to change (again and again) throughout the new year. Given ...

The Information Commissioner's Office (ICO) has published new guidance on direct marketing using electronic mail and live calls, aimed at providing a more detailed overview of the rules on direct ...

The issue was notable for Justice Anthony M. Kennedy’s concurrence in saying that the court went astray in a 1992 decision on online sales taxes. By Adam Liptak Data brokers say they want to correct ...

Direct mail continues to prove itself as more engaging and profitable. Positioning it as part of an integrated strategy can unlock powerful results.

CHICAGO--(BUSINESS WIRE)--R.R. Donnelley & Sons Company (RRD), a leading global provider of marketing, packaging, print, and supply chain solutions, has enhanced the go-to-market platform of its ...

Triangle Direct Media is a full-service digital marketing agency based in the Raleigh--Durham Triangle announces its 20th year in business, cementing its place among the most experienced and ...

SG360°, a team of industry-leading experts in direct marketing backed by the most comprehensive direct mail production capabilities in the industry, is building on its long history of evolutionary ...

Several years ago, I taught a graduate-level course on museum fundraising, the bulk of which focused on direct marketing fundraising. With direct marketing being so much about numbers — after all, you ...

Senior marketers say the biggest advantage of direct mail marketing is its personalization options and the biggest downside is its audience targeting/data limitations, according to recent research ...

On March 10, 2025, the Belgian Data Protection Authority (BDPA) updated its 2020 guidance on the processing of personal data for direct marketing purposes (see the updated guidance here in French and ...

As the needs of modern marketers evolve, RRD is making significant investments in digital direct mail production capabilities and marketing automation solutions CHICAGO--(BUSINESS WIRE)--R.R.