Jaguar sells cars but doesn't want to be an "auto brand" anymore. Instead, nonbinary aliens are here to sell you DEI.

The 2019 Jaguar I-Pace EV has already been recalled five times since May of 2023 due to the high-voltage battery which may ...

The 2019 Jaguar I-Pace electric vehicle has faced five recalls since May 2023 due to a high-voltage battery issue that can ...

Jaguar is going to extreme lengths to deal with a fire risk problem on its recently-axed I-Pace EV. The British automaker has ...

There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...

A spate of iconic rebrands in recent weeks have left some people reeling in a consumerist society where what we buy says a ...

As if Jaguar's woefully bad rebranding effort wasn't enough of a rude awakening for the Leaping Cat of Coventry, a new report published by the US auto safety regulator indicates that Jaguar Land ...

Jaguars's rebrand has ignited a wave of debate. This attempted rebrand offers three critical lessons for CEOs attempting to ...

Critics of luxury carmaker Jaguar's rebrand are more concerned by imaginary 'wokeism' than its survival as a business, writes ...

When I first saw the terrible new advert for Jaguar – in which various persons of indeterminate gender identity solemnly enjoin the world to “delete ordinary” – I assumed it was some kind of cunning ...

In spite of all these recalls, Jaguar Land Rover (a.k.a. JLR) still hasn't being able to find a permanent fix for the issue — so the automaker has decided to buy back 2760 affected I-Paces.