Many companies are investing heavily in flashy CX technology, yet customers still are not seeing the meaningful improvements ...

Pulse integrates seamlessly into Pipedrive’s existing CRM platform, enhancing sales pipeline management. LeadBooster, ...

Despite increased spending by many businesses, 2025 looks like a lackluster year for customer experience (CX) quality, according to Forrester Research. “For most brands, 2025 will be another year of ...

Studies show that marketers are cautiously investing in generative AI (GenAI) to enhance their marketing technology (martech) stacks. However, a gap between investment and understanding continues to ...

Product executives from SugarCRM and Freshworks explain how generative AI is reshaping CRM by enhancing productivity, improving CX, and supporting users with real-time insights across sales and ...

AI tools powered by high-quality data are transforming CRM into a revenue-driving engine. When marketing, sales, and service align, real ROI follows. The challenge is to provide timely and relevant ...

According to Michael Netto, VP of professional services at K-ecommerce, the most noticeable improvements came from real-time inventory data integration with Microsoft Dynamics GP and a modern, ...

Promoting a product's AI features might appeal to marketers, but it has the opposite effect for many consumers. A recent study shows that labeling products as "Artificial Intelligence" makes people ...

CallMiner’s AI feedback tool automates insight generation from calls, surveys, and reviews—helping brands improve satisfaction and prevent churn.

The evolution of agentic AI is shifting customer experience (CX) across industries by enabling autonomous decision-making, real-time adaptability, and goal-driven intelligence. Unlike traditional AI, ...

CRM trends in 2025 will rely on artificial intelligence to move beyond hype and reshape customer relationships and experiences like never before. With innovations such as conversational AI and ...

Combining AI with human expertise in sales forecasting and CRM systems can optimize sales pipelines, improve accuracy, and drive better decision-making for increased revenue growth.