Pulse integrates seamlessly into Pipedrive’s existing CRM platform, enhancing sales pipeline management. LeadBooster, ...

Many companies are investing heavily in flashy CX technology, yet customers still are not seeing the meaningful improvements ...

Despite increased spending by many businesses, 2025 looks like a lackluster year for customer experience (CX) quality, according to Forrester Research. “For most brands, 2025 will be another year of ...

AI tools powered by high-quality data are transforming CRM into a revenue-driving engine. When marketing, sales, and service align, real ROI follows. The challenge is to provide timely and relevant ...

Remember when marketing budgets seemed endless and generating leads felt effortless? Here are 10 innovative yet practical strategies to revitalize your sales pipeline without overspending.

According to Michael Netto, VP of professional services at K-ecommerce, the most noticeable improvements came from real-time inventory data integration with Microsoft Dynamics GP and a modern, ...

The evolution of agentic AI is shifting customer experience (CX) across industries by enabling autonomous decision-making, real-time adaptability, and goal-driven intelligence. Unlike traditional AI, ...

SAS Head of Martech Solutions Marketing Jonathan Moran shares his insight and lengthy experience integrating various forms of AI to improve CRM efficiency.

AI-driven analytics is transforming customer experience (CX) from a cost center into a strategic investment. While consumers have concerns, industry leaders increasingly see AI as essential for ...

Modernizing customer relationship strategies for some companies means refining their CRM platforms to encourage customer loyalty. Today, the customer experience journey can no longer fully succeed ...

Combining AI with human expertise in sales forecasting and CRM systems can optimize sales pipelines, improve accuracy, and drive better decision-making for increased revenue growth.

Studies show that marketers are cautiously investing in generative AI (GenAI) to enhance their marketing technology (martech) stacks. However, a gap between investment and understanding continues to ...