Industry experts say conversational marketing is unexpendable to the current customer experience (CX). It helps retain ...

Meghna Apparao, Director of E-commerce, Meta, reveals how its AI-driven ads, creators, and localised insights are fuelling ...

Post its rebrand, the group is keen to extend its consumer-facing offerings into the premium segments whilst keeping its mass ...

Releasing on November 29, 2024, in Mumbai, the book examines the impact of demographics, geography, and technology on the ...

The campaign, titled The Trip Starts with Nasher Miles, includes three ad films highlighting the brand's collections – Paris, ...

The initiative offers car owners high-quality products like cleaning kits, comfort accessories, and maintenance tools.

Godrej's machines are a hit in diverse office environments, catering to everyone's unique tastes and health needs without a ...

DRA will roll out its ‘Home of Pride’ campaign with Rashmika Mandanna starting from November 29, 2024. The 360-degree ...

The track was brought to life with the support of Farr Studios. The jingle debuted alongside a film produced by Pixelfox.

The refreshed brand identity introduces a purple colour while retaining the cursive logo, reminiscent of the founder Pirojsha ...

As Budget 2025 nears, Mint stands as the go-to platform for brands targeting India’s premium business audience.

In her new role, she will oversee ongoing projects, explore avenues for growth, and contribute to shaping the channel’s ...