Dive into AdExchanger's Wise Equity coverage for the latest updates, expert opinions, and analysis shaping the future of ...

Dive into AdExchanger's User Context Protocol coverage for the latest updates, expert opinions, and analysis shaping the ...

Dive into AdExchanger's regional TV advertising coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

Dive into AdExchanger's total video strategy coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

CTV is no longer operating as a standalone line item. It is now a foundational component of fully converged, total video strategies. The implications are especially significant for regional and local ...

Onetag’s acquisition of creative ad tech platform Aryel equips its curation solution with new tools for tweaking and testing interactive ad creative.

The surveillance state targets state employee’s vehicles; Belgium targets Google’s ad tech business; and brands embrace being ...

AI agents evaluate 10 million impressions per second, combining data from hundreds of sources, and human-defined targeting ...

The explosion of FAST channel CTV programming has led to a worrisome glut of ad supply and concerns over a lack of impression ...

Last year was a massive success for Warner Bros. Discovery’s content – but maybe not so much for its financials.

A develops brand algorithms by looking at both online and offline data points to determine who to reach and where to target ...

Agentic commerce can't stop, won't stop; Perplexity is officially done with its ads business; and AppLovin may launch its own ...