From the California gold rush to Sydney Sweeney: How denim became the most enduring garment in American fashion

The American blue jean was created in 1873 by tailor Jacob Davis, who patented the design with Levi Strauss, founder of the ...
The Reporter

150th anniversary: How Levi’s could have been called Jacob’s

May 20, 1873, marks the day that Levi Strauss and Jacob Davis received their patent for riveted pants. Here are a few things you might not know about the brand that has been around for 150 years. Levi ...
FSView & Florida Flambeau

'Blue Jean Baby': American culture is clad in denim

Denim and jeans have morphed as a status indicator throughout American history, leading to its current association with ...
6abc News

This Day In History: Levi Strauss patents blue jeans

If it seems like blue jeans have been around for a long time, that's because they have. The popular pants were first patented 143 years ago on May 20, 1873. A year earlier, in 1872, Jacob Davis first ...

Standing Out in a Sea of Collabs Starts With Story, Just Ask Levi’s

As our 2025 Collaborator of the Year, we spoke with Levi’s Vice President of Merchandising and Design Collaborations, Leo ...
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5 Best Women’s Work Overalls

First mass-produced in the late 1800s by companies like Levi Strauss, Jacob Davis and OshKosh B’gosh, bib overalls were mostly worn by farmers, loggers, miners and railroad workers. Bib overalls were ...