We spoke to a score of ad tech leaders to uncover seven competencies essential for the success of the next generation of ad ...

Marketers need to build a testing model that can prove to stakeholders—and themselves—the true contribution of different data sources.

Mining companies are turning to data to fine-tune their digital marketing. Here's how analytics is becoming a critical tool to track what’s working and guide future campaigns.

Most marketing data tells you what people are doing, but not why they’re doing it. That gap is exactly where modern marketers ...

Email is not just a communication tool—it is the anchor of the digital identity and critical to building lasting relationships with consumers.

Chinese tourists spent $35 billion dollars in the US in 2016. WeChat parent company Tencent rolled out a suite of advertising tools on Thursday to help US brands reach that spendthrift audience both ...

Marketing Strategy - Marketing leaders say the greatest challenge they face in executing a data-driven marketing strategy is targeting segmented audiences, according to recent research from Ascend2.

Data Management Platform Explained Offering a comprehensive solution for data-driven marketing, Astrad's Data Management Platform (DMP) stands out as an incredible tool for advertisers and marketers.

--DISH Media, a leader in addressable advertising and an indirect subsidiary of EchoStar Corporation, today launched AdvantEdge™ a next-gen, holistic advertising solution unifying how brands ...

Hastings' approach to data-driven marketing in aerospace is notably nuanced. He advocates for a detailed focus on personas, particularly when dealing with government clients.

Earnings results often indicate what direction a company will take in the months ahead. With Q2 behind us, let’s have a look at Omnicom Group (NYSE:OMC) and its peers. The sector is on the precipice ...