No matter your industry, being able to successfully navigate changes in customer behavior is key to business sustainability.

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as ...

Consumer sentiment has improved to a five-month high, reflecting better inflation expectations. Consumer behavior is shifting in response to economic uncertainties.

Experts say predicting consumer behavior may be harder in 2024 but these data analytic techniques can help retailers find success.

Study Looks At Changing Consumer Behavior BrightLocal report reveals consumer review trends: less focus on perfect ratings, new platform preferences, and more willingness to write reviews.

NEW YORK — Consumer behavior will remain difficult to map out in 2023, but the lingering effects of the pandemic could clue marketers in on what’s to come in the months ahead, said Mark Mathews, vice ...

A Content Analysis of Exercise Apps for Presence of Behavior Change Theory, Health Education & Behavior, Vol. 40, No. 2 (April 2013), pp. 133-139 ...

Facteus, the largest provider of consumer transaction data insights in the alternative data industry, today announced the launch of Consumer Insights.

Mass-market retailers such as Macy’s, Target, and Dollar General have underperformed, reflecting ongoing consumer caution and a shift toward value among lower-income segments.