No matter your industry, being able to successfully navigate changes in customer behavior is key to business sustainability.

Everyone wants to get consumer behavior back to “normal”, but normal is not coming back, if it was ever here.

Experts say predicting consumer behavior may be harder in 2024 but these data analytic techniques can help retailers find success.

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as ...

A Content Analysis of Exercise Apps for Presence of Behavior Change Theory, Health Education & Behavior, Vol. 40, No. 2 (April 2013), pp. 133-139 ...

NEW YORK — Consumer behavior will remain difficult to map out in 2023, but the lingering effects of the pandemic could clue marketers in on what’s to come in the months ahead, said Mark Mathews, vice ...

Mass-market retailers such as Macy’s, Target, and Dollar General have underperformed, reflecting ongoing consumer caution and ...

Facteus, the largest provider of consumer transaction data insights in the alternative data industry, today announced the launch of Consumer Insights.