Three prominent global ad agencies (Magna, Zenith and GroupM) recently issued their final forecast for the ad marketplace in 2021 and a look at 2022. Forecast were provided for both the U.S. and ...

Among top ad-supported premium streaming platforms from major TV network groups, Paramount+ had the highest advertising messages per show or per hour in 2021. According to MediaRadar, the Paramount ...

Campaigns, party committees, and outside groups shelled out an eye-popping $1.23 billion this year to run political ads on television, digital and radio, according to new data from AdImpact, a top ...

We may receive a commission on purchases made from links. The Black Friday 2021 shopping bonanza is upon us, with retailers already vying for your attention. If you've been shopping for Black Friday ...

As hard seltzer sales growth waned in 2021, ad buys in the category continued growing, according to ad campaign tracker MediaRadar. In an analysis of hard seltzer ad buys from January through October, ...

The adtech industry has largely rebounded from 2020 with new funding, IPOs, and a focus on streaming TV. Still, privacy challenges loom for adtech companies as third-party cookies disappear. Here are ...

Walmart isn’t wasting any time when it comes to its Black Friday 2021 sales. The retailer has leaked its always popular Black Friday ad online, and some big deals are already available ahead of the ...

Social media, online video, and search were the ad channels that saw some of the strongest year-over-year growth in 2021, and further growth in spend is expected in 2022, according to recent research ...

UPDATE: Xbox Series X and PlayStation 5 are scheduled to go on sale at 4 p.m. ET for Walmart+ members, according to Walmart.com. Walmart has released its third – and official – Black Friday ad of 2021 ...

AbbVie’s blockbuster giant, Humira, is used to being top dog in the pharma industry. But it had a rude awakening in 2021, when it’s massive $20 billion annual sales figure was shattered by Pfizer’s ...

AdPlayer.Pro, an international provider of an ecosystem of outstream video advertising solutions have published Q3 2021 results, reporting the increase of video ad serving volumes and new video ad ...