Meta announced on Monday, June 16, its plans to introduce targeted ads into its WhatsApp messaging service. The decision to place ads under the app's "Updates" tab is stirring concern among privacy advocates.

WhatsApps revenue model has intrigued many since it offers most services for free. Initially, it charged a $1 annual subscription fee but dropped this after Meta acquired it in 2014 for $19 billion. Despite being against in-app ads initially,

This week, just over a decade later after Facebook acquired WhatsApp, ads are finally coming to the popular chat app.