The Southwestern Michigan Athletic Conference is kickin’ it new-school. After years of starting football games at 7:30 p.m., the 16-team league has decided to bump its kickoff times up to 7 ...

KALAMAZOO, MI – The road to the Southwestern Michigan Athletic Conference has gone through Portage since the conference eliminated its two divisions and consolidated into one league in 2020 ...

This season's SWAC Media Day follow s Jackson State University's historic victory in the Celebration Bowl last December after ...

Schools can now officially offer financial compensation to athletes, with the settlement of the landmark House vs. NCAA court ...

Lindsey Hunter helped the Detroit Pistons and Los Angeles Lakers win championships during his 17 seasons in the NBA. Now, ...

Southwestern Athletic Conference Brings Competitive HBCU Basketball Tournaments To Atlanta. The coveted Southwestern Athletic Conference (SWAC) is set to take place in Atlanta from March 11-15.

BIRMINGHAM, Ala. – Mississippi Valley's Rick Comegy joked with his new players during Southwestern Athletic Conference Media Days earlier this summer, seemingly oblivious that his previous ...

The Southwestern Athletic Conference is preparing to start its football season on Labor Day weekend but also has a contingency plan to begin as late as Oct. 17 -- or cancel fall sports entirely ...

2021 Southwestern Athletic Conference Preview February 12, 2021 February 12, 2021 Teddy Cahill The SWAC will have a different look in 2022 when the league expands to add Bethune-Cookman and ...

News; Inside Russell Athletic's lucrative Southwestern Athletic Conference contract. Published: ; Nov. 27, 2015, 4:00 p.m.