Sarah Bond's resume may look unconventional, but the president of Xbox believes she's in exactly the right place. Bond started as a McKinsey consultant, spent several years at T-Mobile, including as a ...

Xbox’s new handheld device has been out for 24 hours and the response to the ROG Xbox Ally and pricier ROG Xbox Ally X has been overwhelmingly positive from early reviewers. But as with every major ...

TL;DR: Xbox president Sarah Bond confirmed new next-gen Xbox hardware is in development, hinting at a premium, high-end experience possibly featuring AI-driven customization and multiple form factors.

TL;DR: Xbox president Sarah Bond confirms Microsoft's shift away from game exclusivity, calling it "antiquated" as Xbox expands cross-platform availability. Following successful releases like Forza ...

The highly anticipated ASUS ROG Xbox Ally X (see our review full of benchmarks and analysis), which is the first Windows handheld to officially implement the Xbox experience, is finally out in the ...

Software King of the World Microsoft's Xbox president and chief executive Sarah Bond has confirmed Vole is working on its next-generation console and wants everyone to know it will not be cheap and ...

Xbox president Sarah Bond has doubled down on consoles being "absolutely core" to Microsoft's gaming branch, saying their "most valuable players love the Xbox experience". But with Bond again ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Xbox has spent the past few years bringing its games to other platforms – a strategy that ...

Since the ROG Xbox Ally is the result of a collaboration between Microsoft and ASUS, it’s easy to wonder who actually decided its price. According to Sarah Bond, the President of Xbox, the high price ...

Microsoft’s Xbox console sales are sliding fast, but the company is leaning into an “open system” that spans console, PC, and ...

Xbox president Sarah Bond recently spoke to Variety about the release of the new ROG Xbox Ally and ROG Xbox Ally X handhelds. In the same interview, she confirmed that Xbox is already hard at work ...

2025 was “comfortably” the worst year on record for Xbox consoles in the UK That’s according to sales data shared by The Game Business journalist Christopher Dring, who claimed on social media that ...