The Samba TV Wrap report has spent all summer highlighting Netflix's successes. This week, the streaming giant found a way to ...

New collaboration brings together Samba identity graphing technology with Snowflake’s secure data infrastructure enabling AI Agents to redefine media optimizationSAN FRANCISCO, Aug. 14, 2025 (GLOBE ...

Samba TV, a specialist in AI technology for media analytics, has launched its Snowflake Native App for identity resolution, ...

IRIS_IDs are found on more than 55 million videos on thousands of websites and streaming apps across smart TVs and connected TV devices. With access to millions of hours of streaming content, Samba AI ...

Starbucks doubled down on TV with 88% increase, while Dunkin pulled back -61%; T-Mobile led the Telco sector with TV investment up 34%, while Verizon shifted away from TV -37% SAN FRANCISCO, Aug. 07, ...

Samba TV also reported explosive growth in CTV viewing, with CTV viewership up 46% in Q2 (April to June), a significant ...

Samba TV, the TV data company, has announced an expansion of its partnership with Havas Media Network North America (HMN NA). Samba data now powers the Havas Media Meaningful Rating Point (MRP) ...

Samba TV enables the next-generation TV experience powered by its first-party data, helping viewers engage with relevant media and empowering brand marketers to quantify that engagement.

Parker, Nixon and Davis have all shared their emotional responses about And Just Like That... coming to a close.

Samba TV’s first-party dataset spans TV, digital, and social channels, enabling brands and agencies to measure performance based on real-world business outcomes from box office sales to brand ...

As premium plans become more costly, a majority of new streaming subscribers are opting for ads, according to a new report from Samba TV. In the second half of 2024, 43% of total SVOD subscribers ...

Lord of the Rings: The Rings of Power Season 2 doesn’t appear to be off to the best start. According to data from Samba TV, 902,000 U.S. households tuned in for the premiere episode within four ...