Bill Russell once doubted his offensive game so much that he considered quitting, until Red Auerbach reminded him of his true ...

Red Auerbach's coaching philosophy was simple: Only one statistic mattered. At the end of the game, he wanted the number next to his team to be greater than that next to his opponent.

The players share their birthday with former Celtics head coach Ime Udoka, who was born today in 1977 in Portland, Oregon.

Red knew this, so he made Cooz the focal point of his team. Bob delivered as he was a six-time NBA champion, a regular season MVP in 1957, and an eight-time assists leader from 1953 to 1960.

While Auerbach admired Bird for his uncompromising ability to motivate himself, "Larry Legend" once revealed that it was Red who had always been his greatest source of motivation.

Red Auerbach will always be remembered as one of the most legendary coaches in NBA history. In his day, loyalty mattered. His daughter believes that isn't the case now.

Red Auerbach, the greatest coach in the history of the National Basketball Association, died last week. Auerbach led the Boston Celtics to nine NBA championships, including an amazing eight ...

In reality, Arnold “Red” Auerbach was a competitive over-achiever. The son of immigrants who expected no more out of life than the opportunity to be a hard-working school teacher and coach.

Red Auerbach in March 1987. Auerbach, who coached the Boston Celtics to nine championships in the 1950s and 1960s, died Saturday, Oct. 28, 2006. He was 89.

Red Auerbach recognized that the Celtics' fortunes were soon going to change, however, when the Celtics used their sixth overall pick in the 1978 NBA draft to select a previously-unknown player ...

Red Auerbach sits on the Boston Garden bench smoking a cigar after the Celtics took a commanding lead against the Los Angeles Lakers, securing Auerbach's 1000th NBA victory in Boston on Jan. 13, 1966.

Auerbach did it the old-fashioned way, outsmarting everyone. He didn’t have the first shot at any of his key players -- Russell, Bird, Havlicek, Cowens, Kevin McHale, Bob Cousy, et al.