With shares down almost 8%, Google lost more market cap Wednesday than the total valuation of Nike or Starbucks.

That prospect is also what has prompted Google to turn itself into an AI company, by turning conventional searches into queries it answers with its Gemini AI engine. Early stumbles in those efforts generated a lot of mockery — see glue pizza — but Google has stuck with it, insisting that users like the results.

Apple is “actively looking at” reshaping the Safari web browser on its devices to focus on AI-powered search engines, Bloomberg News reported on Wednesday, a move that could chip away at Google’s dominance in the lucrative search market.