At any rate, the "best" TV deal for one household won't be the "best" TV deal for another. Rather than jumping between a mess of tabs of every store's TV doorbusters, knowing which type of TVs each big retailer tends to focus on is a way smarter strategy going in.

The early Cyber Monday deals are rolling in, so get a head start on holiday shopping with Wirecutter-approved picks.

Another Frame TV lookalike at a fraction of the price is the CanvasTV from Hisense, which comes with the Google TV smart streaming interface built in. It comes with a teak frame to really sell the “work of art” vibe you’re going for.