The lights go down and the crowd screams. Three thousand women - and a few excitable men - begin to chant two syllables: 'Be-to, Be-to, Be-to'. They get louder until the stadium erupts into a primal ...

Alberto Perlman, the CEO of Zumba Fitness, will join co-founder and CCO Beto Perez to tell the story of Zumba and its success at the 2013 Billboard Latin Music Conference. Billboard.biz caught up… By ...

Zumba enthusiasts getting their moves right at the Zumbathon held at the Karura Forest. The Latin based dance fitness involves aerobic elements. COURTESY The music is thumping an infectious Latin ...

The closest thing to Zumba I had ever heard was Rumba, that slow, balmy, almost lazy musical genre of Latin roots. But while Rumba is a musical genre, Zumba is a group workout routine that involves ...

One day in the mid-1990s, dancer and choreographer Alberto “Beto” Pérez forgot his usual music for the aerobics class he taught in Bogotá, Colombia. In a pinch, he reached for his favorite salsa tape ...